We've got an exciting ProfitWell Retain update—the launch of Retain Localization.
ProfitWell Retain targets credit card failures, which accounts for 20-40% of your lost customers. Yea, it's a lot and you're probably not doing much about it, either. What we do is use the data we're sitting on—billions and billions of credit card transactions per month to tailor algorithms to get these customers back through intelligent, white-labeled emails, SMS messages, programmatic agile retries, and a bunch of other fancy magic we’re happy to get into.
So what's this localization thing? Well, with Retain localization we now automatically translate every single touchpoint with your customer into their preferred language and cultural preference. Some of your customers don't know the language you communicate in or, at the very least, don't prefer it. You also probably don't realize that your Japanese customers are a bit more formal and your Argentinian ones are a bit less formal. You want to communicate with your customers in the way they want to be communicated.
Oh, and it's really good for business too. Translating these messages results in 5-10% higher recovery rates on an absolute basis.
So, Retain's now using its algorithms to make sure we're sending the right message in the right language, through the right channel, at the right time, ensuring your customer gets an ideal experience and you recover their payment information quickly.
The best part? You do zero work. No telling us your customer's language preference, no translating, no setup. We automatically recognize your customer's language and send them messaging in over 25 languages, and counting.
This is never going to be your number one priority and that's ok. Focus on your customer and your product. Let our dedicated retention team who do all the tweaks on a continual basis for you to make your churn our priority. It's passive software by design.
For all of our Retain customers, it's included for free. In fact Retain is free—you only pay for performance. If we don't beat your current performance, you pay nothing. We only make money when you make a lot more money.
So, if you want to try out Retain—now with automatic localization—or just get a demo of what Retain looks like, email me at patrick@profitwell.com and we'll get you moving, reducing your churn once and for all.