Reducing Credit Card Failures

An in-depth guide to understanding and reducing churn from failed payments

“Poor user retention has become the silent killer of subscription businesses.”

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Brian Balfour

CEO, REFORGE

Mastering Credit Card Failures

Used by the happiest subscription companies on the plane

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SOLVING CREDIT CARD FAILURES

Learn the strategy we’ve used to recover $251,426,722 in failed payments.

How 20-40% of your churn comes from credit card failures

A walkthrough of payment failures as a game of inches

A framework for approaching payment recovery across your business

Email, SMS, and In-App copy that convinces customers to update their payments

Data on payment recovery methods effectiveness by industry

Insight into landing page dynamics for speedy payment recovery

Retry methods and timing for effective payment recovery without messaging

Data on why plain text emails are more effective than marketing-style branded emails

Keep
more customers

Group 41

Churn is a fact of life. Delinquent churn doesn't have to be.

"Brian has been at forefront of growth marketing, virtual goods, and social networks. He spends a lot of time writing in-depth posts with lots of meaty goodness for sharing :)"

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Noah Kagan

Founder & CEO, Sumo.com

"The insights we are able to derive from the work ProfitWell does for us results in measurable value creation time and time again. I would personally recommend them to anyone."

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Karl Laughton

VP of Finance, Insightly

Group 50(1)
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