The Comprehensive Guide to Reducing Churn
Your complete guide to understanding, calculating, and reducing churn
“Poor user retention has become the silent killer of subscription businesses.”
Brian Balfour
CEO, REFORGE
- The importance of breaking churn down into three different stages
- Calculating churn in 43 different ways and why to keep it simple
- Approaching MRR Churn for proper net retention
- How MRR churn and user churn differ and how to optimize for both separately
- Why a retention process is absolutely crucial to your success
- Nefarious tactics companies use to reduce churn and why to avoid them
- The importance of breaking churn down into three different stages
- Calculating churn in 43 different ways and why to keep it simple
- Approaching MRR Churn for proper net retention
- How MRR churn and user churn differ and how to optimize for both separately
- Why a retention process is absolutely crucial to your success
- Nefarious tactics companies use to reduce churn and why to avoid them
"Brian has been at forefront of growth marketing, virtual goods, and social networks. He spends a lot of time writing in-depth posts with lots of meaty goodness for sharing :)"
Noah Kagan
Founder & CEO, Sumo.com
"The insights we are able to derive from the work ProfitWell does for us results in measurable value creation time and time again. I would personally recommend them to anyone."
Karl Laughton
VP of Finance, Insightly
