THE COMPREHENSIVE GUIDE TO REDUCING CHURN

Your complete guide to understanding, calculating, and reducing churn

“Poor user retention has become the silent killer of subscription businesses.”

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Brian Balfour

CEO, REFORGE

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Used by the happiest subscription companies on the plane

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The anatomy of reducing your churn

We've used this process to create billions of dollars of growth in the SaaS and Subscription Economy.

The importance of breaking churn down into three different stages

Calculating churn in 43 different ways and why to keep it simple

Approaching MRR Churn for proper net retention

How MRR churn and user churn differ and how to optimize for both separately

Why a retention process is absolutely crucial to your success

Nefarious tactics companies use to reduce churn and why to avoid them

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"Brian has been at forefront of growth marketing, virtual goods, and social networks. He spends a lot of time writing in-depth posts with lots of meaty goodness for sharing :)"

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Noah Kagan

Founder & CEO, Sumo.com

"The insights we are able to derive from the work ProfitWell does for us results in measurable value creation time and time again. I would personally recommend them to anyone."

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Karl Laughton

VP of Finance, Insightly

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