Diversity is a pretty sensitive topic that we shy away from tackling. In fact, 11 people (mostly CEOs) turned down being interviewed for this episode. Here's the thing though: as a CEO, you absolutely need to tackle this topic to set your team up for success. 

It's an uncomfortable topic, but a necessary one.

Thankfully, there's folks out there who can give me/us a lot of help, including Netflix's Patty McCord, Drift's David Cancel, Moz and Sparktoro's Rand Fishkin, Harvard Business School's Julia Austin, and Pillar's Sarah Hodges - all of whom were interviewed for this episode. We also conducted two research studies around resume bias and demographic preferences. 

Our goal with this episode is to give you a framework for diversity within our organizations by exploring why is diversity important, how are we so bad at creating diverse teams, and finally what can we pragmatically do to create diverse teams while also moving growth forward.

You can listen to Protect the Hustle on Apple Podcasts, Spotify, Google Podcasts, Overcast, Stitcher, Radio Public, or wherever you listen to podcasts. There's also a full video version below. Pick your adventure. :)

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Topics covered in this episode

• • • Interviews with Drift's David Cancel, Moz/Sparktoro's Rand Fishkin, Pillar's Sarah Hodges, Harvard Business School's Julia Austin, and Netflix's Patty McCord

    • Why diversity is so important for your business, but how diversity is much more than a number or a proportion of your team

    • Why we're so bad at cultivating diverse teams, including interview/recruiting bias, poor environments to foster diversity

    • Research on resume bias in tech for women, PoC, Christians, and even Republicans

    • Research on preference differences between men and women, as well as younger team members and older team members

    • How to create the best environment to hold the line when it comes to diversity

    • How to remove the bad kind of bias from your recruiting and hiring process

    • How to inject some good bias into your recruiting and hiring process

Special thanks to all of our guests and particular thanks to Patty McCord, who's book, "Powerful", is available now on Amazon or where you typically buy books. It's everywhere.  

We're giving away 25 copies of her book to the first 25 folks who leave a 5 star rating and comment on iTunes. Screenshot your review and email it to patrick@profitwell.com and we'll ship you out a copy.