Paddle acquires ProfitWell

ProfitWell has built the number one subscription metrics and retention platform for SaaS. With a large and growing cohort of over 30,000 customers; shows and podcasts widely watched throughout SaaS; the most effective subscription retention tool on the market; and Price Intelligently, the industry-leading software for monetization strategy.

This is the next step in Paddle’s mission to make running and growing a subscription business automatic. 

By integrating ProfitWell’s industry-renowned free financial metrics, as well as their pricing and retention software, subscription businesses will now be able to plug into Paddle and have their taxes, payments, billing, reporting, retention, and pricing all done for them. Together the combined business will use this “do it for you” attitude to capitalize on the new wave of software that focuses on just taking care of the problem instead of giving tools to solve it, allowing subscription businesses the bandwidth to focus on what’s important - their product, team, and customer.

Beyond the strategic rationale for the acquisition, we also saw alignment in terms of company size/stage and culture. Both sides have been impressed with the Executive and Senior Leadership teams and have already built great relationships as part of the acquisition process. 

No, it accelerates our ability to achieve them.

Paddle’s ambition is to become the platform that all software companies use to understand, operate and grow their businesses. Acquiring ProfitWell accelerates this ambition in three key ways:

1. ProfitWell has built the number one subscription metrics and retention platform - this accelerates our product roadmap and has been something our existing customer base has been asking for. It also allows us to serve software companies who have chosen not to use Paddle as their core billing and subscription platform.
2. ProfitWell’s Price Intelligently practice is trusted and known by most growth-stage software companies. This gives Paddle a real opportunity to expand and leverage a data-backed advisory practice for SaaS growth.
3. ProfitWell’s Recur Media team have been creating some of the most popular educational SaaS content, such as Pricing Page Teardown and Protect the Hustle. We want to help every software company grow, and see an expanded set of shows and benchmarking data as beneficial to the whole industry.

For Paddle’s customers, the ability to access ProfitWell’s Metrics product from the Paddle dashboard (once fully integrated) will allow Paddle’s customers to have access to subscription and retention metrics to help them run and grow their businesses more effectively. Paddle reporting capabilities have been high on the list of features/requests from existing and prospective customers. ProfitWell’s other products - Retain, Recognized and Price Intelligently - will help accelerate our customers’ growth through best practice, advice, and reduction in churn.

ProfitWell has employees across three key locations: Boston (US), Salt Lake City (US), and Rosario (Argentina).

Christian Owens, founder & CEO of Paddle and Patrick Campbell founder & CEO of ProfitWell are running a Webinar on the 31st of May where you can ask all your questions about the acquisition. Save your seat here