Why you should sell SaaS internationally in 2024 and how to nail it
We’ve crunched the numbers, consulted the experts, and laid out the game plan for going global, so you can nail it.
Unsaturated markets. New revenue streams. Global growth opportunities. There are many reasons why SaaS companies should care about international growth. But it’s not something you can just turn on overnight.
Diving headfirst into global expansion without a clear strategy can backfire badly. And it happens more often than you think.
This is what Elena Verna, VP of Growth at Dropbox and B2B SaaS growth expert, calls Internationalization Theatre: “When a company talks a big talk about going international without actually doing any meaningful work to get there.”
In this guide, we’ve crunched the numbers, consulted the experts, and laid out the game plan for going global, so you can nail it.
You’ll learn:
- The SaaS markets growing over 30% more than the US right now.
- How successful SaaS companies break down countries and regions to target.
- Tactical tips for localizing your product, pricing and payment offerings.