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Retention
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An in-depth guide to understanding and reducing churn from failed payments.
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Explorations of the truth behind the strategy and tactics of B2B SaaS growth to make you an outstanding operator.
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Accounting & Finance Teams Become Heroes: ProfitWell Recognized

Your accounting and finance teams are the most under utilized assets in your company. Instead of
By Patrick Campbell

SaaS Funding Guide: Types of Funding, When You Need It, and What Investors Look for

Securing SaaS funding is one of the most fraught and exciting parts of running a SaaS business.
By Patrick Campbell

How Outcomes-Based Pricing Helps You Understand Where Your Customers See Value

Table of Contents: 1. What is outcome-based pricing? 2. You can't brute-force growth, the market
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Driving Insane Brand Equity

Today, Disney+ and The New York Times see strength in subscriber numbers. Plus, Tien Tzuo
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The Path to Product Market Fit: Achieving Product-Market Success

Imagine a world in which your customers sell your product for you. Ideal, right? Well, it’s
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Subscription Sales: Selling Subscriptions to Both B2C and Enterprise Customers

The subscription economy has shifted the power balance in favor of the customer. Subscriptions,
By Patrick Campbell

Complete Guide to Psychological Pricing

Have you ever walked past your favorite store and the windows were plastered with signs that
By Patrick Campbell

Total Contract Value: Why it’s important and how to calculate it

SaaS companies need a consistent data stream to improve efficiency and revenue growth. To
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What Are Unbilled Receivables and When Should You Account for It?

Knowing when your hard-earned cash can be counted as revenue is a vital process for subscription
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What’s the Difference Between Revenue and Income?

It's tempting to think that the relationship between revenue and income is a pretty simple one—
By Patrick Campbell
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