What Are Unbilled Receivables and When Should You Account for It?

Knowing when your hard-earned cash can be counted as revenue is a vital process for subscription
By Patrick Campbell

What’s the Difference Between Revenue and Income?

It's tempting to think that the relationship between revenue and income is a pretty simple one—
By Patrick Campbell

Discount Rate Formula: Calculating Discount Rate [WACC/APV]

Let’s say you’re the CEO of WellProfit, a growing, Boise-based SaaS company that’s bound for the
By Patrick Campbell

Ideal Customer Target Size for a New SaaS Company

There are many factors that go into which company size is an ideal target for SaaS companies. As
By Patrick Campbell

Freemium: It's About Acquisition, Not Revenue

In this week’s episode, Hiten (co-founder of FYI and Product Habits) and I want to talk to you
By Patrick Campbell

Outcome Based Value Metrics Reduce Churn, Increase Revenue

Value metrics are what you charge for - per user, per 100 videos, per something that
By Patrick Campbell

How Netflix is Making the Wrong Tradeoffs in the Streaming Market

Welcome to the first-ever episode of Tradeoffs, where Hiten Shah (of FYI and Product Habits) and
By Patrick Campbell

The Term "A.I." Increases Willingness to Pay | Sales Automation

In the last two decades our conception of A.I. has essentially been that of a Spielberg script
By Patrick Campbell

The Rise, Fall, and Future of Evernote

Welcome back for episode two of Tradeoffs, the show where Hiten Shah (FYI and Product Habits)
By Patrick Campbell

What is the Dunning Process and 5 Best Practices for Your Next Dunning Campaign

The term “dunning” sounds less than inviting (potentially why it's an overlooked process for
By Patrick Campbell
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