Here is a breakdown of data pushed from ProfitWell Metrics into Intercom (for associated Customer and Company, if available).

• Customer ID: This unique ID matches the ID from your subscription management solution, or the one you assigned yourself.
• First Name: First name will be pulled by ProfitWell if the data exists.
• Last Name: Last name will be pulled by ProfitWell if the data exists.
• MRR: Monthly recurring revenue (MRR) of each existing customer will be synced from ProfitWell into Intercom, in the designated display currency. (note: within Intercom, it will be an unformatted number unless you "edit property" and change it to "Currency" format).
• Plans: Subscription plans of all customers will be synced with Intercom from ProfitWell through the live data feed.
• Status: Subscription plan status of all customers will be displayed in one of the following forms: active, trialing, cancelled, churned_trial, churned_voluntary, churned_delinquent.
• Created On: The date a user was originally created; it may not necessarily represent the first instance of a paying transaction (e.g. individuals on trials also count as users).
• Activated On: The date a user becomes an actively paying customer, as reflected through the billing system.
• Churned On: The date of a customer's most recent churn; it represents the end of the final billing cycle after a customer cancels.
• Engagement: The quartile of customer activity, based on the total number of logins within the last 30 days.
• Total Spend: The total revenue a customer has paid you in his/her lifetime (includes recurring revenue, along with one-time payments, etc.- essentially cash flow)

Notes: