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Protect The Hustle

Protect the Hustle

Exploring the truth behind the strategy and tactics of B2B SaaS growth to make you an outstanding operator. Basically, this podcast gives you a team of advisors in the trenches actually doing the work.

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Featured Episode

Leah Tharin Protect the Hustle Thumbnail

Unpacking Product-Led Growth with Leah Tharin

43:32 · Protect the Hustle

Latest Learnings

Protect the Hustle Thumbnail featuring Lucas Lovell

Scale Globally: How to Internationalize with Lucas Lovell

43:27 · Protect the Hustle
Protect the Hustle thumbnail featuring Paddle's Christian Owens

The Battle Against App Store Monopolies: A Discussion with Christian Owens

55:22 · Protect the Hustle
Thumbnail for Protect the Hustle of Evan Grubb from Paddle

Costco and 2,000 Other Companies | Pricing Lessons with Evan Grubb

41:50 · Protect the Hustle

Important Instructions

Protect the Hustle Thumbnail featuring tanya Alvarez of OwnersUP

The R.A.P. Method: Tanya Alvarez's Recipe to Mastering Productivity

23:44 · Protect the Hustle
Protect the Hustle Thumbnail featuring Less Annoying CRM's Tyler King

Anchored in Ambition: Tyler King on Crafting SaaS Businesses that Last

28:01 · Protect the Hustle
Protect the Hustle thumbnail featuring Hypefury's Yannick Veys

Digital Alchemy: Yannick Veys on Transforming Followers into Fortune

31:08 · Protect the Hustle
Protect the Hustle thumbnail featuring Boast AI's Lloyed Lobo

Faith in Community: The Sacred Blueprint for SaaS Success with Lloyed Lobo

48:55 · Protect the Hustle
Protect the Hustle thumbnail featuring MGMT Accelerator's Dave Kline.

MGMT’s Dave Kline on Unlocking Potential: Dispelling Myths in Management Training

29:26 · Protect the Hustle
PTH Thumbnail featuring Refine Labs' Sidney Waterfall

The Demand Waterfall with Refine Labs' Sidney Waterfall

33:28 · Protect the Hustle
Protect the Hustle Thumbnail featuring Zapier's Kieran Flanagan

Zapier’s Kieran Flanagan on Rising Above the AI Commodity Wave

41:17 · Protect the Hustle
Protect the Hustle Thumbnail featuring DevSquad's Phil Alves

The 6 Instruments to Keep Your Product Alive with DevSquad’s Phil Alves

29:04 · Protect the Hustle
Protect the Hustle thumbnail featuring Slidebean's Caya

Caya from Slidebean on Mastering the Art of Startup Storytelling

26:35 · Protect the Hustle
Protect the Hustle Thumbnail featuring eWebinar's Melissa Kwan

Empowering Potential Buyers: Melissa Kwan's Game-Changing Approach to SaaS Sales

35:44 · Protect the Hustle
Protect the Hustle thumbnail featuring DoWhatWorks' Andres Glusman

Learning from the Winners with DoWhatWorks' Andres Glusman

41:16 · Protect the Hustle
Protect the Hustle thumbnail featuring Rudina Seseri

The Art of AI Implementation with Rudina Seseri

40:40 · Protect the Hustle
Protect the Hustle thumbnail featuring Alludo's Christa Quarles

Alludo's Christa Quarles on Fostering a Culture of Innovation

45:19 · Protect the Hustle
Protect the Hustle Thumbnail featuring Gong's Udi Ledergor

Gong's Udi Ledergor on crafting magical marketing moments

30:53 · Protect the Hustle
Protect the Hustle thumbnail featuring Vidyard's Tyler Lessard

Building a scalable rapport engine with Vidyard’s Tyler Lessard

46:10 · Protect the Hustle
PTH thumbnail featuring Correlated's Tim Geiseinheimer

How a PLG team can add a sales function with Correlated's Tim Geisenheimer

32:14 · Protect the Hustle
Protect the Hustle Thumbnail Mikita Mikado

PandaDoc's Mikita Mikado on Harnessing Resilience in the SaaS World

24:23 · Protect the Hustle
Protect the Hustle Thumbnail featuring Ashley Kramer

GitLab's Ashley Kramer on Navigating the Open-Source Cosmos

32:29 · Protect the Hustle
Protect the Hustle Thumbnail featuring Thomas Smale

What Blows Deals Apart: Common Mistakes in M&A with Thomas Smale

28:39 · Protect the Hustle
Anthony Kennada of AudiencePlus PTH Thumbnail

AudiencePlus' Anthony Kennada on building audience before a product

32:23 · Protect the Hustle
Oliver Fisher of Homebase PTH Thumbnail

Homebase's Oliver Fisher on leading high-performing teams

44:02 · Protect the Hustle
Doug Pepper of ICONIQ PTH Thumbnail

ICONIQ's Doug Pepper: Survive to Thrive in 2025

38:48 · Protect the Hustle
Peep Laja of Wynter PTH Thumbnail

Wynter's Peep Laja on the art of B2B SaaS messaging

39:37 · Protect the Hustle
Kyle Poyar of Openview PTH Thumbnail

OpenView’s Kyle Poyar on sidecar products and product-led growth

49:22 · Protect the Hustle

m3ter’s John Griffin on Revolutionizing Customer Value and Revenue Growth

28:54 · Protect the Hustle

Winning Sales Pitches: April Dunford Unleashes the Power of Positioning

48:22 · Protect the Hustle

Andy Whyte Unlocks the Power of MEDDICC

35:23 · Protect the Hustle

Perx Technologies’ Anna Gong on Gamifying Customer Loyalty

29:37 · Protect the Hustle

Mind the Product’s James Mayes on Defining a Product Manifesto

29:05 · Protect the Hustle

G2’s Godard Abel on Overcoming the Crisis of Trust

35:22 · Protect the Hustle

Panintelligence’s Zandra Moore on Invigorating the Talent Pipeline

32:33 · Protect the Hustle

Apollo.io’s Kim Walsh on Unlocking the Best Buyer Experience

39:59 · Protect the Hustle

Zelkova's Jay Levy on the founder-investor relationship

28:38 · Protect the Hustle

Payrix’s Bob Butler on Finding Anchor Personas

36:51 · Protect the Hustle

Bitly's Tara Robertson on setting up a team of highly skilled marketers

45:27 · Protect the Hustle

Snowflake's Lars Nilsson on Sales Development

47:02 · Protect the Hustle

Building in public with Arvid Kahl

54:01 · Protect the Hustle

Semrush's Eugene Levin on crafting your IPO Story

41:31 · Protect the Hustle

Wes Bush on product-led growth

20:34 · Protect the Hustle

Jasper's Dave Rogenmoser on the importance of personalization

34:38 · Protect the Hustle

Trainual’s Chris Ronzio on creating training infrastructure

19:53 · Protect the Hustle

Toast's Julie Hogan: stagnate, upgrade, or die

35:02 · Protect the Hustle

Dimitar Stanimiroff on the efficiency of agile sales

35:34 · Protect the Hustle

Expensify's David Barrett on unconventional process

57:22 · Protect the Hustle

ClickUp's Zeb Evans on the fundamentals of leadership

32:55 · Protect the Hustle

A partnership destined to happen | Christian Owens

25:46 · Protect the Hustle

ChurnZero's You Mon Tsang on the link between onboarding & lower churn

42:11 · Protect the Hustle

Chop Wood Carry Water | Scratchpad's Pouyan Salehi

31:40 · Protect the Hustle

Vimeo's Anjali Sud on going upmarket

32:30 · Protect the Hustle

Tackle's John Jahnke on efficiently using capital

33:39 · Protect the Hustle

Freshworks' Stacey Epstein on the war of marketing

30:19 · Protect the Hustle

Pilot's Waseem Daher on nailing first impressions

34:51 · Protect the Hustle

Samar Owais on the Language of Email

42:29 · Protect the Hustle

Certified Classics

Netflix's Patty McCord on Building a Great Place to Be From

41:49 · Protect the Hustle

Chief Instigator, Dan Martell, on the Power of Authentic Relationships

48:33 · Protect the Hustle

HubSpot's Brian Halligan on the Key to Scaling Up

27:42 · Protect the Hustle

Reforge CEO, Brian Balfour, on frameworks and communication

41:47 · Protect the Hustle

Mark Roberge on The Science of Scaling

39:39 · Protect the Hustle

SurveyMonkey's Leela Srinivasan on Powering the Curious

44:15 · Protect the Hustle

Moz & Sparktoro's Rand Fishkin on How Early-Stage Failure Bred Future Success

40:31 · Protect the Hustle

Measuring the Subscription Economy with Zuora's Tien Tzuo

53:58 · Protect the Hustle

Freshworks' Girish Mathrubootham on Building a Multi-Product Future

37:44 · Protect the Hustle

HubSpot's Katie Burke on Building Culture and Embracing the Skeptics

27:23 · Protect the Hustle

B-Sides

B-Side: What a PE firm would do if they bought your company

16:11 · Protect the Hustle

B-Side: Not all who cancel are lost: How to win back customers

08:05 · Protect the Hustle

B-Side: Creating a pricing committee

11:35 · Protect the Hustle

B-Side: How donations increase subscription retention

18:45 · Protect the Hustle

B-Side: Thinking from first principles

27:28 · Protect the Hustle

B-Side: Case studies and celebrity impact on retention and pricing

22:32 · Protect the Hustle

B-Side: The rise of passive, anti-active usage products

27:43 · Protect the Hustle

B-Side: A compact guide to pricing strategy

31:42 · Protect the Hustle

B-Side: Hunting whales at ProfitWell (or how we do business development)

22:57 · Protect the Hustle

B-Side: Twitter Super Follow—the last shot in the war

32:36 · Protect the Hustle

B-Side: Feedback is Non-Negotiable

24:24 · Protect the Hustle

B-Side: HubSpot + The Hustle (or ProfitWell's entire media strategy)

39:10 · Protect the Hustle

B-Side: Defending the hustle

22:59 · Protect the Hustle

B-Side: The Amex Effect

23:34 · Protect the Hustle

B-Side: A case for coaches

20:49 · Protect the Hustle

B-Side: The Disney Octopus

31:58 · Protect the Hustle

B-Side: Hardship, cancer, and the operational struggle

09:02 · Protect the Hustle

B-Side: Steve Blank and Intercom's Des Traynor | Customer Research

46:33 · Protect the Hustle

B-Side: HubSpot's Brian Halligan, CrazyEgg's Hiten Shah, the ProfitWell Crew | Feedback is Non-negotiable

33:24 · Protect the Hustle

B-Side: Diversity: Try Harder

36:01 · Protect the Hustle
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