Optional Product Pricing Definition & Whether (or Not) It’s a Worthwhile Strategy

Finding the best pricing model for your product means knowing which pricing strategies are out
By Patrick Campbell

What is Premium Pricing Strategy & Is It The Best Choice for SaaS

So, you’re setting out with your company’s first product offering. The SaaS field is intensely
By Patrick Campbell

What Is A Flat Rate Pricing Model? Pros & Cons Explained

These days, every time you look at a pricing page, it seems there are three to five options
By Patrick Campbell

Software Subscription vs License: Why the Subscription Model is Better Than Perpetual Licensing

Many companies are now switching from a perpetual licensing model to subscription-based
By Patrick Campbell

Complete Experts Guide on Building a Subscription Business

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model
By Patrick Campbell

Complete Guide to Captive Product Pricing

Let’s say you’re a fan of video games, and you just bought the latest Xbox. 
By Patrick Campbell

Complete Guide to Penetration Pricing Strategy

Entering into a market is no easy task, especially when there’s an established brand whose name
By Patrick Campbell

Growth Guide: Methods To Calculate & Measure Growth Rate [+Formula]

Momentum—the driving force of every SaaS company’s success. Growth stems from momentum, which
By Patrick Campbell

Why Subscription Businesses Need a Customer Success Team + How to Build One

Your customers pay you to help them solve very specific problems. If they are not successful in
By Patrick Campbell

Discount Pricing Strategy Pros, Cons & When To Use It

Everyone enjoys getting a good discount. But, while offering discounts may make customers feel
By Patrick Campbell
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